As online shopping becomes preferable, more e-commerce brands are making their way into cyberspace. The competition is intense, that’s why you’ve seen endless e-commerce campaigns and offers on the internet.
Explainer videos are among the most powerful marketing channels to attract people. With concise delivery and delightful visuals, explainer videos are powerful in engaging audiences and turning them into customers.
There are many benefits of implementing explainer videos for e-commerce brands. So, we’ve listed the utmost perks of having them in the following article. Keep scrolling to find out!
#1. Boost Website Traffic
Having video content on your website or page will help drive traffic. It’s a common assumption that Google prioritizes websites or pages that has videos embedded,
Ecommerce sites should also leverage this situation. Embedding explainer videos aren’t only to please visitors but also effective in gathering audiences.
However, having an explainer video on an e-commerce landing page is not enough. You must have strong SEO to support your video and page performance.
To have a robust SEO game, you should add essential keywords relating to your video, content, and brand. Strategically putting your keywords on your video and page will boost website visibility.
Moreover, a good combo of video content and SEO can get your website to rank higher on search engines.
#2. Powerful Eye-Grabbers
Explainer videos are powerful engagers as they have appealing visuals and compelling narration. Not only are they informative, but explainer videos can also act as an entertainer with those interesting aspects.
In addition, people love to get information easily and instantly. With short time frames, explainer videos are a perfect match for nowaday’s audience.
The appropriate time frame for explainer videos is no longer than two minutes. The more straightforward your explainer video is, the better, especially for promotional videos.
However, if you need to explain specific processes in your e-commerce, a longer time frame is always accepted.
#3. Increase Customer Acquisition and Retention
Videos help audiences get a better view of a brand, product, process, or other information. So, companies can gather more audiences and have a higher chance of turning them into customers.
A piece of must-noted advice is that never make your explainer videos too promotional. Focus on providing valuable information with pleasing visuals and a compelling message for audiences.
Also, you need to highlight your CAT to increase conversion rates. Use only a clear and powerful CTA at the end of your video to convert audiences.
You may use more than one CTA, but combining gentle and strong CTA is better to avoid being pushy.
#4. Shareable in Cyberspace and Compatible with All Devices
One of the most powerful advantages of having explainer videos is flexibility. Explainer videos can surf in cyberspace very well. Moreover, almost all social media platforms have room for video content.
You can put an explainer video on your e-commerce page or share it on plenty of social media to expose it even more. Therefore, you can reach a broader audience and improve brand awareness faster.
In addition, explainer videos are also compatible with all devices. There won’t be a problem accessing it from smartphones, tablets, or computers.
#5. Affordable and Effective Marketing Efforts
The budget allocation for creating an explainer video is relatively low, considering the significant impact of it. Ecommerce companies can create explainer videos within their team to save more budget.
Besides, there are tons of free video editing tools to support the production kitchen. They only need a skillful team to create delightful, engaging, and valuable video products.
Ecommerce companies can also work with a video production company to save more time and effort. Splurging some bucks for a masterpiece will always be worth it.
The Takeaway
Explainer videos can be an excellent help for newcomer e-commerce. Moreover, explainer videos are attractive, valuable, and functional for explaining brands, products, and processes. They can also deliver messages effectively.
Furthermore, explainer videos survive well on landing pages and social media, where people spend much of their time. Most importantly, explainer videos can shape audience actions to increase brand awareness, customer acquisition, and retention.
Author
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Twitter: @breadnbeyond
Email/Gravatar: [email protected]
LinkedIn: Andre Oentoro
