Most internet users like to watch videos for entertainment. Video content is also the most successful in attracting high internet traffic. Therefore, this is an ample opportunity for businesses, primarily Ecommerce, to utilize product video in their digital marketing strategy.
However, reaching a wider audience requires creativity to produce a high-quality video. Creating quality and engaging product videos for marketing purposes is not easy. It will require a process and take quite a long time.
However, a product video is an investment worth the cost of making it. Product videos are not only able to capture the audience’s attention quickly but are also able to stimulate the audience’s emotions by combining interesting audio and visuals.
It proves that product video is a powerful weapon in the marketing world in today’s digital era. Here are some other reasons that support the urgency of product videos for business e-commerce:
1. Product Videos Convert Prospects into Customers
Getting customers to make purchases on your Ecommerce site is not easy; it takes great trust to buy products that have not been seen in person.
You will build the audience’s trust by providing videos about the products you offer in the form of how-to videos, explainer videos, educational videos, or even campaign videos created for your e-commerce business.
Believe it or not, almost 80% of visitors to e-commerce sites that provide videos on the products they offer will make product purchases.
2. Product Videos Increase Engagement
One of the benefits of using product videos in online marketing is to increase customer engagement. A good video will tell a story so that it triggers the emotions of potential customers.
Emotionally engaging stories can change the chemicals in the brain. When watching videos with emotional stories, viewers can increase their oxytocin levels. This hormone allows a person to feel empathy, compassion, and trust.
3. Google Gives Priority to Videos
When you use video as a marketing technique, you indirectly make your business site more SEO-friendly (Search Engine Optimization).
It is because YouTube is also a product of Google, the most reliable search engine and most often used by most people. That’s why Google gives priority to videos.
Placing your product video on your eCommerce website’s landing page will make it easier for potential buyers to find your product and company profile on Google. Your content will appear on the top of SERPs.
Moreover, you can optimize your videos by providing a product description and the keywords you want to use in the video.
4. Product Videos Build Trust
Videos provide detailed information on each product offered and tend to provide more original images than photos and long boring text because using video is the same as providing complete information and visuals without being hidden.
Providing videos in your e-commerce business will make customers think that you have provided them with good, quality information and without hidden details on the product, so that customer trust can and will continue to be built.
5. Product Videos Give a Better Sense of the Product
Given that online purchases are not possible for them to touch the product. Therefore, product videos give your eCommerce customers a better sense of the product. Compelling visuals and complete information will encourage their confidence to make a purchase.
However, you must be careful and thorough in giving precise information on the products offered to customers. If it’s done inappropriately, the customer can have a different meaning from what you mean in the product description.
Therefore, providing product videos can help you explain the product better and show your product in real-time because customers can see the shape and material you mean in the video and product description.
Business e-commerce has many ways to market its products. A product video is one of the most trendy ways among marketers because it can attract audiences’ attention and build customers’ trust, increase SEO, conversion sales, etc.
Thus, if you have not used product videos in your marketing strategy, the five urges of product videos mentioned above will prove to you that it has a significant impact on the development of your eCommerce business.
So, it’s time for you to create your product videos and bring your eCommerce business to a higher level.
Andre Oentoro is the founder of Breadnbeyond, an award winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
Email: [email protected]
LinkedIn: Andre Oentoro