Last Updated on January 29, 2023 by Tabraiz
Even if you have just begun using digital marketing, chances are that you already know that Facebook will be an essential part of your digital marketing strategy. Facebook might have been started as a digital place for family and friends but it has evolved into a giant platform that has completely changed the way companies do business and marketing online.
In the United States alone, there were 2.9 billion monthly active users by the end of May 2022 and the number of users doesn’t seem like it will stop in the near future. Because of its popularity and ease of use, more and more businesses are relying on Facebook for advertising and marketing- whether Facebook is the only form of marketing or a part of a big digital marketing plan.
With Facebook marketing, reaching out to customers becomes easy, you get an opportunity to interact with customers in real-time, designing a campaign and tracking it also becomes easy and you get better ROIs. But are these the only factors that make Facebook an important digital marketing platform? Let’s find out through this blog post.
Best way to drive traffic from active users
While using any kind of digital marketing strategy, the one thing that you can’t overlook is the popularity of Facebook. Currently, Facebook is the biggest social media platform with 1.96 billion active users. Such a huge number of users and the popularity of the platform have changed the way businesses get to advertise.
After the acquisition of Instagram, your campaigns will be seen by an even much larger base of audience and this is another reason to go for Facebook marketing services with this, you can easily reach a new set of demographics. So, even if you are doubtful about using Facebook marketing services, you should trust the marketers who are investing heavily in Facebook.
Helps to build an online brand
Doesn’t matter what is the size of your business or which industry you are dealing in, your online reputation matters more now than ever since the interest of the audience in social media platforms and other digital environments is increasing at a rapid pace. Even if you have a brick-and-mortar shop only, chances are the customers stepping in your store will first check about your brand on the internet.
Facebook can be used to achieve mainstream success as it offers a vast range of integration tools that are easy to use and incorporate. All these effective tools offered by Facebook can lead customers back to your website. This clearly shows, when it comes to social media advertising services and building an online brand, you can always trust Facebook.
It can be used to change preconceptions
If you haven’t used social media advertising services or don’t know how to use social media to its full potential, you might not be aware of the fact that powerful social media platforms like Facebook can be used to change preconceptions.
This is more applicable in specific sectors or jobs like lawyers, used car salespeople, and politicians since these careers are notorious for automatically building a negative stereotype. You can use Facebook to change such negative perceptions.
For example, in the legal sector, lawyers are considered a bit aloof from the general public and apart from building a personal connection with the lawyer, everyone wishes to be seen as human, not as a case number. This is where Facebook can prove to be useful. Facebook has got everything necessary to build personal connections with the audience. You just have to choose the right social media promotion services.
Highly customizable audience and ads
We have already outlined the huge audience base of Facebook that you can easily target but this becomes more fruitful when, just like Google Ads, you get to customize your targeting instead of just reaching the masses without any filters for the target audience.
All the targeting options that you get in social media promotion services have a high level of customization and you can effortlessly reach custom audiences on the basis of demographic, interest, age, and much more.
In addition to this, since your ads are shown both on Instagram and Facebook, you get more options while designing the ad campaign, and this is what makes things more fruitful and flexible. And the best part is you don’t have to go extravagant with your budget while running Facebook ad campaigns or while using any kind of social media marketing service.
If you have still not considered Facebook as a part of your digital marketing endeavors, it’s high time to do so. Not just because Facebook has the biggest audience base but because it offers a wide range of marketing tools and customization that makes reaching the right people easier. But you will still need a social media marketing service to make the most of your initiatives.
