Countertop displays are a common thing with a lot of businesses, particularly for business in the hospitality and food and restaurant industries. They’re an easy and practical way to relay and give information effortlessly.
Now, there are different types of countertops signs and counter tent signs, each one designed with a specific purpose in mind. After all, a well-placed sign can oftentimes be the difference between a satisfied or dissatisfied customer.
So why, exactly, should businesses choose to use counter tent signs in their stores?
Counter Tent Signs Help Customer Identify Products
The first and most obvious use of a counter tent sign is to help customers identify the name of a product. These signs are especially helpful in a buffet or eat-all-you-can setting, where various dishes are served at a long table, and customers and guests simply navigate through the table to find which dishes they like.
Used primarily as labels, they are also beneficial for product displays, such as display freezers used in ice cream stores, or display cases found in bakeries, cafes, and restaurants.
These tent signs aren’t just for helping customers identify food items though. They can also be used in stores that sell display items such as models, figurines, and sculptures. They can help customers identify the names of the pieces displayed, and which ones they’re considering taking home with them.
Countertop Signs Can Be Used As Promotional Materials
This applies more to larger table tents that are primarily used as a kind of tablet top billboard to help promote and advertise certain items in the menu.
Constantly updating and reprinting your menus can be costly, especially if you’re the kind of establishment that is conscious of their branding and aesthetic. You don’t want to skimp on making adjustments to your menu by crossing out no longer available items with a pen or marker.
Table tent signs are an easy and efficient way to make up for this. If you have seasonal products or combinations that you want to add to your menu, for example, a table top sign is a good way to promote these temporary items.
They Are Also A Key Part of Your Branding
It’s not enough to choose just any kind of counter tent sign. After all, the differences in material, durability, and display can affect the impression that you leave for your customers.
If you’re a fine dining establishment, for example, you may want to have tent signs with that gold or silver finish. Having tent signs made out of cardboard just won’t do.
You may also want them to have a more refined look. This refers to not just their color and make, but also the style of font that’s used in the label. In cases like this, understanding good typography is helpful. You want your labels to be readable and yet elegant at the same time.
If your establishment has more of a casual appeal, then it may be alright to settle for tent signs that are less fancy in structure and design.
Finding High Quality Counter Tent Signs
Designing and printing tent signs can be simple and straightforward. Being able to design and create your tent signs yourself is something printing companies like Imprint Plus are able to make available for their customer base.
However, it’s still always good to get the opinion or input of a professional designer. Their advice and knowledge could save you a lot of trouble. But if you don’t have anyone you can trust to have a look at your own design, you can always choose to go with a templated tent sign. After all, templates are usually there because they’ve already been proven to be effective.
So if you’re looking to design or purchase counter tent signs for your business, we recommend checking out Imprint Plus. Being a company that’s served thousands of business, they have some of the best-quality products that will serve you for years to come.
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