The renowned Spanish designer Victor von Schwarz, a native of the Barcelona town of Sabadell and one of the most talented new voices on the new Spanish fashion scene, was one of the 25 emerging European designers who, in line with what we have already anticipated FashionUnited at the end of this past September, was invited by the Chinese retailer Shein to star in the unique fashion show around which they had the ultimate goal of bringing together the different and young currents that blow into fashion in the old continent. An activation ended up leaving quite a few indifferent, and the Spanish designer used to announce and present the new prêt-à-porter pieces that he has now sold through Shein.
Framed within the “Shein X” program that we have already dealt with in depth from FashionUnited, and that is shown as a tool from which the Chinese retailer tries to give visibility and market the fashion proposals of different emerging designers, thus favouring that they can manage to carve out their niche within this always so competitive industry that is the fashion industry, the parade itself took place last Tuesday, September 20. A moment in which, after 3:30 p.m. In Paris time and under the title “Feel da Vibe”, the live broadcast of a spectacular parade on the deck of a moving barge gently paraded over the romantic waters began. Of the Seine. An atmosphere that ended up converting the city of Paris itself, then immersed in the preparations for the imminent start of the latest edition of its Fashion Week, in the guest star of a collaborative parade in which the different proposals signed by each of the 25 selected emerging designers were intermingled on the catwalk to participate in the parade. A presentation that, in the case of the Spanish designer, served to show a total of 3 new looks, made up of a series of colourful pieces in pink and mauve that have now become part of the items that the creative marketed through Shein, as a featured member of their “Shein X” show for Europe. in the guest star of a collaborative parade in which the different proposals signed by each of the 25 emerging designers selected to participate in the parade intermingled on the catwalk. A presentation that, in the case of the Spanish designer, served to show a total of 3 new looks, made up of a series of colourful pieces in pink and mauve that have now become part of the items that the creative marketed through Shein, as a featured member of their “Shein X” show for Europe. in the guest star of a collaborative parade in which the different proposals signed by each of the 25 emerging designers selected to participate in the parade intermingled on the catwalk. A presentation that, in the case of the Spanish designer, served to show a total of 3 new looks, made up of a series of colourful pieces in pink and mauve that have now become part of the items that the creative marketed through Shein, as a featured member of their “Shein X” show for Europe.
A renowned Spanish designer in the kingdom of Shein
Continuing to take as a reference the attractive activation in which that parade on the waters of the Seine resulted, at that time, von Schwarz presented the first set of 6 pieces in degraded tulle with crystals set by hand, which was followed on the catwalk by the presentation of a second set of sequined top, gradient jeans and a vegan fur coat; and a last and third set of a draped knit dress with an asymmetrical neckline and lace detail on the shoulder. A total of 3 unique looks, made under the unique creative vision of the young Spanish designer and following his maxims in terms of the value of design and craftsmanship, which the Chinese retailer has now started to introduce as part of its offer, incorporating into its catalogue some of the pieces shown by von Schwarz on the catwalk. Garments that, yes,
Thus, adding to the articles signed by von Schwarz himself that were already on sale on the Shein page, now the Chinese retailer’s customers will also be able to purchase a draped lavender dress with an asymmetrical neckline (23 euros) created by an image of the seen in the parade of Paris; or a skirt with a crossed hem with a pink-fuchsia gradient print (14 euros), in imitation of the one shown in the train made of tulle. Pieces that, for now, are shown as the first additions to Shein’s offer inspired by the garments shown by von Schwarz in the Paris fashion show, but whose arrival on the retailer’s platform, in addition to being accompanied by the latest pieces from previous designer creations, such as a coat with floral inlays (89 euros), a floral dress (19,
Selected among the first 15 finalists in the 2020 edition of the “Who’s on Next” contest —now the Vogue Fashion Fund— organized by Vogue magazine in its edition for Spain, the Barcelona designer decided to found his homonymous fashion firm around to the year 2012, and after adding a long career learning the trade from the hand of different firms, designers and institutions specialized in the textile and clothing industry. A background that he used to present his first solo collection within the framework of the Ego Program of the Mercedes-Benz Fashion Week Madrid in that same 2012. The beginnings of an ascending career have already allowed the designer, who has come to present two times more collections at MBFWMadrid and also to debut as part of the official program of 080 Barcelona Fashion,
