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    You are at:Home » How to use Satirical Communication for Business Promotion
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    How to use Satirical Communication for Business Promotion

    rick johnsonBy rick johnsonDecember 16, 2022No Comments4 Mins Read
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    Satirical Communication is Ironic , Fun , Fast . All features that are also useful for corporate communication. But how to exploit satirical communication in corporate communication?

    Satirical Communication and Corporate Promotion: Mascots and Avatars

    There are many ways of translating the elements of satire into useful solutions for the Corporate Communication and Promotion Strategy .

    One of these is certainly the Creation of Mascots and Avatars . Mascots and Avatars can be used as Ironic Business Communication Tools . Creating Mascots and Avatars for Brands and Companies is something that I really enjoy and that I like to use whenever possible. 

    The Mascot and the Avatar have the function of lending their identity and authority to a project, a brand, a company, a product or a service. That is, they allow the construction of a mask which often, in certain cases, helps the message to be more credible and conveyed in a serious but not serious way, encountering an extremely effective communicative dissonance.

    One could give countless examples  DarkComet  from the history of international marketing, but in this circumstance I prefer to bring a few examples on which I found myself intervening personally together with my work group .

    Mascot at Avatar for Companies – 2 Case Studies: Cantiere Sisma and Pappa Fish

    Cantiere Sisma

    Cantiere Sisma is a brand born in 2016 from the collaboration between Empix Multimedia and Sero Group . Explained in a nutshell, in the wake of the very serious earthquake that hit central Italy  a few years ago, the project has acted as an aggregator of professionals and citizens motivated by the intention of tackling the post-earthquake crisis by promoting good reconstruction.

    The project obviously needed an editorial plan .

    It is easy to understand that the object of the communication was extremely serious and complex. Moreover, we moved in a social context literally shaken on an emotional level. So it was necessary to find a communicative solution that could simplify and lighten the message without running the risk of trivializing it and worse making it offensive.

    We thus opted for the creation of an animated mascot which then became the face , the recognizable Testimonial of the entire project.

    The mascot, unofficially christened “Pilò” , then animated using the Motion Graphic technique , was then inserted into a Storytelling in which he embodied a kind of super hero whose super power was the ability to connect hearts and minds, to distinguish the good from evil, to value other people, up to the ability to acquire the super powers of other super heroes.

    Pappa Fish

    For the Marche Region we followed the Pappa Fish project aimed at encouraging the consumption of fish from the Adriatic Sea in primary schools.

    Also in this case, as in many others, we have used the mechanism of satire mentioned a few lines above, i.e. the change of perspective.

    So we asked ourselves: who is the quintessential fish eater in the Adriatic?

    The answer was: the seagull .

    Therefore, playing with this change of perspective, we wanted to set the narrative from the point of view of the seagull, with all its positive meanings, such as the freedom of its flight. Thus was born Garbì.

    If you are interested in learning more about how to apply satirical communication to business communication, I also recommend this other article by Matteo Malatini ” HOW TO USE SATIRE AND HUMOR TO SELL ON THE WEB – INTERVIEW RADIO LINEA ” which, among Another thing, he also tells us about our fun experience some time ago on Radio Linea together with his friend Marco Adami.
    If you want to ask any question. Ask it on comment section.
    If you like this article share it on your social media. Because sharing is caring.

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    Oliver James is a UK-based professional blogger, content writer, and content marketer who writes about travel and tourism, finance, real estate, and other topics on his blog. Passionate about writing, traveling, and getting the best deal on everything he buys, Oliver also writes for customers and helps them publicize their products, and services in the US and UK markets. He is a traveler who has visited over 35 countries and loves his job because it gives him the opportunity to find stories, experiences, and places which he can share with his readers. Oliver James is a professional blogger, content marketer, traveler, and electronics enthusiast. He started blogging in 2016 and has become a contributing writer for several blogs, including Android Authority and Elecpros. Oliver has also published his own informational books with Kindle Direct Publishing on subjects like Flappy Bird and Google Cardboard. Also Read: > all inclusive holidays > Lumber Takeoff Services We are Content Writing Agency Australia. We are a team of creative writers, passionate storytellers, and dedicated content creators committed to producing high-quality written pieces that capture your business’s unique voice. Our mission is to provide engaging, meaningful content that resonates with your target audience and helps you reach your goals. Tech Articles Sample: macOS Ventura | Sony Xperia 1 IV | iPhone 14 VS iPhone 14 Pro | iPhone 13 VS iPhone 14 Educational Articles Sample: Radio communication protocols | Create computer software | Difference between Deep web & Dark web | Difference between software & an app | Blackboard DCCCD Sport Articles Sample: Carrom History | Swimming History | Arnis History | Dog Surfing History | Extreme Ironing History | Sepak Takraw History Kate Johnson is a content writer, who has worked for various websites and has a keen interest in Online Signals Report and Stock portfolio generator. She is also a college graduate who has a B.A in Journalism. Read More: Fin Scientists >> Read More: Stocks Signals Mobile App >> Read More: Crypto Signals >> Read More: Crypto Trade Signals App >> Read More: Trade Signal Buy and Sell

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