If you are into commercial photography, you probably have an idea of how much success of any brand or business depends on your shots. Especially if your clients run an ecommerce shop, their sale depends a lot on your photographic skills. This is because the pictures are the first thing that buyers see and make decisions accordingly. Put simply, great photos are a MUST to make a good first impression.
In addition to being worth a thousand words, a picture may also be worth thousands of dollars.
90% of online customers base their purchases on the product images they see, and a fifth or more of returns are a result of accusations that the item wasn’t exactly how it seemed in the image. Customers have a reasonable expectation that they will receive what they see.
In this article, we will put light on the key mistakes that mature or beginner commercial photographers often make. By being aware of your weak area, you can work to improve it and earn a big name in the photography industry.
Let’s start without wasting time!
- Not Confirming The Kinds Of Photos Your Client Desire
In a freelance job, you’ll almost definitely deal with challenging clientele. But a lot of bad things frequently happen because of poor communication. As a photographer, you may believe that you know what the customer wants best; however, you must always confirm with them.
For instance, your client may want a simple photo of the product without any distractions. On the flip side, client’s may need a fashion picture in which the model is wearing some accessories.
Hence, it is recommended to go through the agreement carefully prior to gathering gear and leaving for shoot. This will boost your chances of pleasing your clients.
- Not Considering Natural As Well As Artificial Lighting
The most important part of photography is lighting; without it, there would be no photographs at all. Although many photographers are adept at accounting for natural lighting, we occasionally overlook the importance of artificial lighting. If used correctly, it may significantly alter the appearance of our photographs.
Taking into account the environment where you are going to shoot is pivotal when it comes to shooting products. Is it more probable that the item will be utilised indoors or outdoors? For instance, did your customer want a dark photo or one that was light and airy?
After getting the resolution of all above issues, you should think about other indispensable lighting accessories. Photographers frequently use ring lights; however, neon lights are also in trend these days.
- Ignoring Colours While Focusing On Composition
The two vital components that can make your photographs outstanding are: lighting and composition. Consider ways to make a product seem appealing, taking into account ideas such as the rule of thirds. However, a lot of photographers, particularly newbies, underestimate the significance of colours.
Study the colours you’ll use in the shot before taking the product photos, and consider how they could complement one another. You may use Adobe Color to see which colours work well together and which don’t.
Colours can also be changed in post-production to increase saturation, hue, and other factors. If you employ colour theory well, you may wow your customer with how amazing the photographs look—and they won’t even understand why.
- Ignoring The Most Appealing Feature Of Subject
When you go into the commercial photography genre, your task will be a lot easier if you are familiar with the main subject. Spend some time learning more about the object and its standout qualities before you start taking pictures of it.
Consider what distinguishes this product from the competition. Are the buttons cool? Or perhaps it’s constructed from a special substance. Consider taking a variety of pictures and emphasising the appealing aspects of the goods. Your photos will stand out if you do this, and your customer can easily promote them.
- Making Photos More Complex
Most commercial photographers sometimes over complicate their photos in order to get the best picture.The message you are actually trying to convey will be ruined if you include extra components in your image. This will divert the viewer’s attention from the key features.
Before deciding what to do, considering what is not required is imperative while taking pictures of products. Ideally, it is critical to focus on only two features (maximum two). By doing this, you will be able to deliver your message without any complication
- Not Taking Into Account Where The Client Will Use Images
These days, a lot of businesses need to be present online across many platforms. Businesses advertise their product and services on a variety of social media channels apart from their websites.
Different picture sizes and styles will be needed for each marketing channel your customer now utilises or could use in the future. For instance, if a corporation posts a landscape image to its Instagram account, it might not appear as clear as it does on its website.
The Bottom Line-:
You can make sure that your commercial photography shoot goes smoothly and successfully by doing a little advance planning. Consider lighting, keep your pictures straightforward, and concentrate on the essential aspects of the product that make it stand out.
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