Website speed is one of the most important factors of a website and affects the SEO of the site, and the higher the loading speed of the site pages, the higher the website input traffic.
Website speed means how long it takes for your website pages to load. According to research, you only have 3 to 4 seconds to display your website to the user, otherwise the user will leave your website and go to your competitors’ sites.
In the past, the importance of website speed was not as important as it is today, because high-speed Internet was not available to everyone today, and on the other hand, the competition between digital businesses was not as close as it is now. Over time, businesses have realized the importance of digital marketing and today there is a fierce competition between businesses in this field.
One of the factors that makes your business win the competition is the loading speed of your website. The faster your website loads and the longer it takes for your website to be displayed to the user, the more traffic your website inputs. In this article, we talk about website speed and factors affecting it. If you are one of those webmasters who have not yet optimized the speed of your website, we recommend you to read this article.
Digital marketing or digital marketing has become a major challenge for businesses today.
What should be the website loading speed?
Ideally, the best website loading time is only 1 second, but very few websites have been able to reach this loading speed.
In general, the best website loading time is 4 to 5 seconds, and given that iran’s average Internet speed is still below the global average, if your site’s audience is often inside the country, the duration of 7 seconds is also an acceptable speed, but it may reduce the traffic to your website compared to your competitors’ sites.
If the loading time of your site pages is more than 10 seconds, then you need to make changes to your site and reduce this time.
Before we look at how to speed up a website, the question arises is how to measure the speed of a website. Here we answer this question.
How to test site speed?
Before we go to optimize the speed of the website, we need to measure the overall speed of our site and identify possible problems. For this purpose, there are various tools, the most famous of which is GTMetrix.
In addition to providing you with approximate website speed, the tool offers you a variety of suggestions to optimize the website.
Then, by clicking test your site, this website will start analyzing your page and then show you different results.
In addition to this website, there are other tools that work similarly, some of which we will introduce below.
- isitwp.com (for WordPress websites).
- Google Page Speed Insights.
Website Speed Up Solutions
Before taking any steps to speed up the website, make sure your hosting is suitable. Having a suitable host is one of the most important factors in the speed of your website and if you have not chosen a suitable host for your site, the following suggested solutions will not work for you.
One of the first steps you need to take to speed up the website is to compress website images. One of the most important factors that slow down websites is the increase in page size. The larger the size of your website pages, the longer it will naturally take longer to load.
That’s why you need to compress images on the website before uploading them to a smaller volume, so you can use graphical software like Photoshop. In addition to these software’s, there are websites such as jpeg compressor and gifcompressor.com that you can easily compress your photos with.
In addition to the photos used on the website, some website templates also use different images and icons, which can increase the page size and slow down the site.
We recommend using SVG and Icon fonts instead of using images in the original theme design of the site. These formats have much smaller volumes than photos, and their use greatly reduces the size of pages and thus increases page loading speed.
With this method, which is called minifying the code, the volume of pages decreases and the page loading speed increases. Minifying codes is a highly specialized method and it is suggested that if you want to do so, be sure to get help from an expert, however, there are tools like gzip that can help you merge site codes together.
Enable browser cache
Every time a user opens one of the pages of our website, a request is sent to the server and the server sends information from the database to the user in the form of Html code and your website page is displayed to the user. This process can take a few seconds.
But a portion of the information on website pages that are usually fixed, such as Css images and files, can be stored in the memory of the user’s browser, known as cache. By doing so the next time the user logs into the website, some information is already in the browser and no longer needs to be called again from the server and the site is loaded more quickly.
CDN is a network of several servers in different locations that are connected to each other. Using this system, if a user intends to log in to your website, the necessary information will be sent to them from the nearest server close to the user’s geographic location.
Using this service is suggested to websites that have users from different geographic locations and can speed up site loading.
Loading important parts at the beginning
Another way you can speed up your website is to load important parts of the website at the beginning of the user’s login. In this method, when the user logs in to the page, the entire page is not loaded at once and first the important parts of the page are displayed to the user and when the user is checking them, other parts of the website are uploaded.
With this method, the site’s jump rate decreases significantly because the user quickly observes the main parts of the site by logging in to the page and no longer has to wait for the entire page to load.
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