Last Updated on December 4, 2022 by ayan zaheer
If you’re looking to cash in on that hot new sale or get out of your home before it goes up for auction, you may want to think about getting your property listed sooner rather than later. As homes appreciate in value over time, they become more and more attractive properties to list.
If you’ve got a desirable property to sell, though, you need to put your best foot forward by creating a marketing plan that will help drive interested potential buyers away from your house. With the right expert tips and tricks, you can increase the clarity of your listing and make it more appealing to the eye. Reassessing what information is available online can also go a long way toward improving the effectiveness of your marketing plan.
Read the expert tips from Lentor Modern on how to sell your home faster so that interested takers don’t waste their time looking at yours first.
Talk to Your List
When you’re selling a house, you want the most interested parties to see it. That’s why you should take the time to talk with as many potential buyers as possible and make sure they know everything there is to know about your property. You can:
- Send out regular updates via social media
- Set up a home tour for interested parties to see your home from start to finish
- Ask interested parties to come to your home so you can show them around
- Invite friends and relatives to come take a look, too
- Bring a real estate agent along for the tour and help out with the introductions
- Identify what other home sellers have to say about your house and add your comments to their reviews
- Keep your ears on the ground for any updates or changes that may affect your house’s value.
Staying OnTop of Your Listing
When a potential buyer walks into your house, they almost always want to look around. You don’t have to point them in the direction of the most important rooms, but you should make it clear that they’re welcome to tour the property. Most real estate websites come with list-building tools that will help you keep your finger on the pulse of what’s happening in your neighborhood.
If you don’t use these tools, you may want to:
- Set up a home tour schedule to make sure you don’t miss out on any showings
- Follow up with interested parties after a visit to make sure they’re happy with what they saw
- Keep your eyes and ears open for any changes that might affect your sale price
Keeping Your Listing Up To Date
As your property values rise, you’ll start to see more and more homes listed for sale. That means there’s a greater chance that someone will come across your ad, even if you’ve got it displayed prominently on your front door. Keeping your listing up to date can help you avoid falling behind in your sales. When you first start listing, you may not have all the information you’ll need to list your home accurately. As you gain experience, though, you’ll start to see the benefits of keeping your listing up to date.
Keep your listing up to date by:
- Updating your information on every real estate website you use. This includes MLS listings, property photos, contact info, and up-to-date descriptions.
- Using the most up-to-date home-search software, so you can see what’s currently listed for sale in your neighborhood
- Getting yourself a real estate agent to help out with the updates, especially if you’re a first-time homebuyer
Communicating With Your Listing More Often
A few good calls to make can rack up the miles between you and a potential buyer. As your house values rise, you’ll likely start to receive more offers than you can comfortably turn down. You may even find that you receive more offers than you can accept. To make sure you don’t miss out on any offers, make sure you keep your communication with your list high. Keep them in the loop via email and regular phone calls:
- Let your list know when a new listing is coming on the market. You might even post a reminder on your home page if you keep your listings updated, too.
- Let your list know if you’re taking an offer or waiting for someone to come forward with a bid. This is especially important if you’re on the cusp of listing, so you don’t miss out on any offers
- Follow up with your list after a showing or after a sale to make sure they’re happy with what they saw.
Keeping Up With Updates That Come Out
As your house value increases, it becomes more and more attractive to potential buyers. You may even decide to list your house for sale less frequently as your primary residence so that it’s kept up to date. Keeping your house up to date isn’t just a good idea for the appearance’s sake. It can also help you get a better deal on a sale. When you keep your house up to date, you’re likely to use it less often which means you’ll have less wear and tear on the structure and appliances. As a result, you may be able to get a lower price on a home that’s 10+ years old.
Make sure it’s up to date and easy for prospective buyers to find.
Your house doesn’t have to be listed in order for potential buyers to find your property. You only need to list it if you’re selling it. That said, it’s important to keep your house up-to-date so that potential buyers don’t end up confused as to which house they should be looking at.
Reassessing What Information Is Available Online
As your house value increases, you’ll likely start to encounter more and more homebuyers using online search tools. These tools can easily outpace your local real estate agent, leaving little time for you to respond to each inquiry. If you don’t keep up with the latest trends in online marketing, you may miss out on new ways to market your home. Here are a few things to keep an eye out for:
- Make sure your house is digitally accessible (i.e. it can be searched)
- Update your property photos regularly to stay current
- Consider adding virtual tours to your property website to give potential buyers a more hands-on look at your home
- Be sure to include your contact information and any helpful information in your property website’s ‘ seller’s section
- Be sure to update your house number on every real estate website you use
Make sure it’s up to date and easy for prospective buyers to find.
Your home is probably one of the most important real estate assets you have. That’s why it’s critical that you maintain up-to-date and easy-to-find information about your property. This could be as simple as using a new real estate website or app, having your property number visible on every listing, and keeping your property up-to-date on every government database that tracks property value
The information you keep up-to-date will help you get a better deal on future sales and avoid a battle with the bidding war that sometimes occurs in real estate.
Make sure it’s up to date and easy for prospective buyers to find.
Your home is probably one of the most important real estate assets you have. That’s why it’s critical that you maintain up-to-date and easy-to-find information about your property. This could be as simple as using a new real estate website or app, having your property number visible on every listing, and keeping your property up-to-date on every government database that tracks property value
The information you keep up-to-date will help you get a better deal on future sales and avoid a battle with the bidding war that sometimes occurs in real estate.
