Last Updated on November 11, 2022 by
Did you know the average person has 35 apps installed on their smartphone? When you consider how attached most people are to their devices, this provides the perfect opportunity to grow your business. But are you taking full advantage of it?
There are multiple reasons why mobile app development can be an advantage to your business. Read on as we give the five must-know reasons.
1. Increase Customer Engagement
When it comes to mobile apps for your business, few are as personal and connected as an app. People have mobile devices around them constantly, which gives you a direct path. You can get their attention whenever you want with push notifications and pings.
Another of the mobile app benefits is that customers don’t have the distractions around them they do when looking at a web browser. Once in your application, they are on your territory. You can use this to personalise the experience and move them towards a goal, such as making a conversion.
2. Increase the Efficiency of Promotions
When you have promotions to push a product or drive sales, they can often get lost. Coupons may fall to the back of purses, or emails may end up in spam folders. Yet mobile app development allows you to place these items in the palm of a customer’s hand and have them ready at all times.
One great idea to grow your business with mobile apps is to have an app for a loyalty scheme. You can incentivise them to use your company again and send rewards direct to their app.
3. Improved Customer Insights
When someone downloads your application, you can see a lot about their demographic. This could include age, spending habits, likes and dislikes, income, and other vital factors. All this can be used to inform later marketing campaigns, influencing everything from the language you use to how to make landing pages.
4. Better Customer Service
If a customer has a support issue, they don’t want to call and go through an automated service. They also don’t want to send an email and wait days for a response. By creating an app, you can improve customer service by allowing them direct chat features with a team member or creating easy-to-understand FAQ sections for them to find.
5. Stand Out From Competitors
Many business owners believe only large companies can afford to use mobile apps for business growth. Yet they often work best with small to medium companies, as it gives a substantial competitive advantage.
Builder.ai make it affordable and easy to build a functioning app for your needs. Before you know it, you will have a helpful app that gives you a push over others in your field and allows you to compete with much larger organisations.
Starting Mobile App Development
Now you know why you need mobile app development; you just need to start the process. This begins with knowing what your goals are with the app itself.
Creating an app is easier than you think. At Builder.ai, guide you every step of the way, and you don’t need any coding knowledge. Visit link here about app development and see how to get started.
